SEO Siloing

How To Create a Relevant Website for Search Engines and Website Visitors 

In order to rank well in search engines for both broad and long-tail keywords, your website must have enough clearly organized supporting content to appear relevant for those terms. Search engines look closely at your site structure to determine your site’s main topics and whether there is enough keyword-supporting content to be ranked.

The best way to organize your website is through a technique we call siloing. Siloing a website means grouping related pages together, either structurally or through linking, to establish the site’s keyword-based themes. This allows you to distinguish its various content themes and make clear to search engines what the site is about.

In this 28-page guide, you’ll learn:

• The benefits of siloing and why it must be a foundational technique of any SEO strategy.
• The situations in which siloing can make or break your search engine rankings.
• How to properly silo your website and improve the relevancy of your webpages.