Google Analytics 4: What It Is and How To Get Started

Google Analytics 4 (GA4) is a completely reimagined analytics platform – the biggest change to Google’s analytics product since its inception in 2005.

This 20-page guide gives you an overview of GA4 to help you understand the changes you can expect to see.

Get this free e-book to learn:

  • Why GA4 was designed and how it can help businesses better understand the customer journey.
  • The changes GA4 brings from the old Universal Analytics, including data model differences and new metric updates.
  • How to install, verify and customize GA4 step by step.